You Should Think Of Your Customers As

Though Negotiations Are A Rough Game, You Should Never Allow Them To Become A Dirty Game. Once You've Agreed To A Deal, Don't Back Out Of It Unless The Other Party Fails To Deliver As Promised. Your Handshake Is Your Bond. As Far As I'm Concerned, A Handshake Is Worth More Than A Signed Contract. As An Entrepreneur, A Reputation For Integrity Is Your Most Valuable Commodity. If You Try To Put Something Over On Someone, It Will Come Back To Haunt You.

You Can Hype A Questionable Product For A Little While, But You'll Never Build An Enduring Business.

You Should Think Of Your Customers As Partners, Or Better Still, Family.

You Can Only Govern Men By Serving Them. The Rule Is Without Exception.

Never Be Associated With Someone You Can't Be Proud Of, Whether You Work For Him Or He Works For You