There's Usually Some Process By Which A

Businesses Want To Think In Terms Of Categories. Consumers Want Us To Think In Terms Of Their Needs.

You Can Talk All You Want About Having A Clear Purpose And Strategy For Your Life, But Ultimately This Means Nothing If You Are Not Investing The Resources You Have In A Way That Is Consistent With Your Strategy. In The End, A Strategy Is Nothing But Good Intentions Unless It's Effectively Implemented.

Every Disruptive Innovation Is Powered By A Simplifying Technology, And Then The Technology Has To Get Embedded In A Different Kind Of A Business Model. The First Two Decades Of Digital Computing Were Characterized By The Huge Mainframe Computers That Filled A Whole Room, And They Had To Be Operated By Phd Computer Scientists. It Took The Engineers At Ibm About Four Years To Design These Mainframe Computers Because There Were No Rules. It Was An Intuitive Art And Just By Trial And Error And Experimentation They Would Evolve To A Computer That Worked.

Watching How Customers Actually Use A Product Provides Much More Reliable Information Than Can Be Gleaned From A Verbal Interview Or A Focus Group.

The Personal Computer Was A Disruptive Innovation Relative To The Mainframe Because It Enabled Even A Poor Fool Like Me To Have A Computer And Use It, And It Was Enabled By The Development Of The Micro Processor. The Micro Processor Made It So Simple To Design And Build A Computer That Ib Could Throw In Together In A Garage. And So, You Have That Simplifying Technology As A Part Of Every Disruptive Innovation. It Then Becomes An Innovation When The Technology Is Embedded In A Different Business Model That Can Take The Simplified Solution To The Market In A Cost-effective Way.