Businesses Want To Think In Terms Of

To Prop Up The Stock Price, Managers Have To Turn Down The Screws On Everybody. That Forces Them To Cancel All The Projects That Would Lead To Future Growth In Order To Drop Money To The Bottom Line. This Is Hp's Dilemma Today. Once A Company's Growth Has Stopped, The Game As We Have Known It Is Over. It's A Scary Thing.

Intimate, Loving, And Enduring Relationships With Our Family And Close Friends Will Be Among The Sources Of The Deepest Joy In Our Lives.

In General, The Questions That Are On Our Mind Are The Same Questions That Have Been Driving Our Work Over The Past Decade. How Do We Bring Order To This Messy, Unpredictable World Of Innovation? How Can We Dramatically Improve The Chances Of Creating A Successful New-growth Business? How Can We Do This Again And Again? More Specifically, It Has Become Very Clear That The Fundamental Paradigms Of Market Segmentation And Branding Are Badly Broken - And We're Working On Developing More Useful Theories For These Dimensions Of Innovation.

People Still Cling To This Belief That Innovation Is Just Random And Unpredictable. But If You Look Closely, There Are Some Real Patterns. The Companies That Recognize And Take Advantage Of Those Patterns Have The Real Opportunity To Create Competitive Advantage.

But Actually Theory Is Very Practical. Gravity Is A Theory, For Example. It Allows You To Predict That If You Step Off A Cliff You Will Fall; You Don't Have To Collect Data On That.