The Computer Is A Moron.

There Is Nothing So Useless As Doing Efficiently That Which Should Not Be Done At All.

Strategy Is A Commodity, Execution Is An Art.

The Most Important Decisions In Organizations Are People Decisions, And Yet Only The Military, And Only Recently, Has Begun To Ask, "if We Assign This General To Lead This Base, What Do We Expect Him To Accomplish?"

Company Cultures Are Like Country Cultures. Never Try To Change One. Try, Instead, To Work With What You've Got.

Businesses Are Not Paid To Reform Customers. They Are Paid To Satisfy Customers.