Businesses Are Not Paid To Reform Customers.

The Fundamental Reality For Every Worker, From Sweeper To Executive Vice-president, Is The Eight Hours Or So That He Spends On The Job. In Our Society Of Organizations, It Is The Job Through Which The Great Majority Has Access To Achievement, To Fulfillment, And To Community.

All Economic Activity Is By Definition "high Risk." And Defending Yesterday--that Is, Not Innovating--is Far More Risky Than Making Tomorrow.

Knowledge Has To Be Improved, Challenged, And Increased Constantly, Or It Vanishes.

We Have Tried To Substitute Mass For Purpose. We Have Tried To Regain Military Potency Of Defense By Making It Gigantic, Unwieldy, Complex. It Never Works.

During Periods Of Discontinuous, Abrupt Change, The Essence Of Adaptation Involves A Keen Sensitivity To What Should Be Abandoned - Not What Should Be Changed Or Introduced. A Willingness To Depart From The Familiar Has Distinct Survival Value.