In This Very Real World, Good Doesn't

In Advertising, Not To Be Different Is Virtually Suicidal.

The World Has Progressed To The Point Where It's Most Powerful Force Is Public Opinion. And I Believe That In This World It Is Not The Great Book Or Epic Play, As Once Was The Case, That Will Shape That Opinion, But Those Who Understand Mass Media And The Techniques Of Mass Persuasion...we Must Not Just Believe In What We Sell. We Must Sell What We Believe In. And We Must Pour A Vast Energy Into Those Causes.

Let Us Prove To The World That Good Taste, Good Art, And Good Writing Can Be Good Selling.

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.