Nobody Counts The Number Of Ads You

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.

The Difference Between The Forgettable And The Enduring Is Artistry.

For The Flower To Blossom, You Need The Right Soil As Well As The Right Seed. The Same Is True To Cultivate Good Thinking.

Our Job Is To Sell Our Clients' Merchandise... Not Ourselves. Our Job Is To Kill The Cleverness That Makes Us Shine Instead Of The Product. Our Job Is To Simplify, To Tear Away The Unrelated, To Pluck Out The Weeds That Are Smothering The Product Message.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.