Properly Practiced Creativity Can Make One Ad

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.

A Principle Isn't A Principle Until It Costs You Something.

For The Flower To Blossom, You Need The Right Soil As Well As The Right Seed. The Same Is True To Cultivate Good Thinking.

You Have To Live With Your Product, You Have To Know It Through And Through, You Have To Look At It, Understand It, Love It Then, And Only Then, You Can Crystallize In One Clear Thought, One Single Theme, What Must Be Conveyed About The Product To The Consumer.

In Communications, Familiarity Breeds Apathy.