If You Don't Know Who Your Customer

The Lesson Of The Mvp Is That Any Additional Work Beyond What Was Required To Start Learning Is Waste, No Matter How Important It Might Have Seemed At The Time.

I Would Say, As An Entrepreneur Everything You Do - Every Action You Take In Product Development, In Marketing, Every Conversation You Have, Everything You Do - Is An Experiment. If You Can Conceptualize Your Work Not As Building Features, Not As Launching Campaigns, But As Running Experiments, You Can Get Radically More Done With Less Effort.

Most Start-up Companies Fail And It Is Smart Public Policy To Help Entrepreneurs Increase Their Odds Of Succeeding. But, The Biggest Loss To Our Economy Is Not All The Start-ups That Didn't Make It: It's The Ones That Might Have Been Created But Weren't.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

New Customers Come From The Action Of Past Customers