We Must Learn What Customers Really Want,

As An Entrepreneur, I Knew That If My Company Failed, I Could Always Try Again. So I Often Felt That The Only Real Risk Of True Financial Ruin Came From The Possibility Of A Serious Illness That Either Exceeded My Insurance Plans Lifetime Limits, Or Was Not Covered Due To Rescission.

Innovation Is A Bottoms-up, Decentralized, And Unpredictable Thing, But That Doesn’t Mean It Cannot Be Managed.

A Head Start Is Rarely Large Enough To Matter, And Time Spent In Stealth Mode-away From Customers-is Unlikely To Provide A Head Start. The Only Way To Win Is To Learn Faster Than Anyone Else.

In The Old Economy, It Was All About Having The Answers. But In Today’s Dynamic, Lean Economy, It’s More About Asking The Right Questions. A More Beautiful Question Is About Figuring Out How To Ask, And Answer, The Questions That Can Lead To New Opportunities And Growth.

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.