The Lesson Of The Mvp Is That

If You Don't Know Who Your Customer Is, You Don't Know What Quality Is.

If We Do Not Know Who The Customer Is, We Do Not Know What Quality Is.

Customers Don't Know What They Want. There's Plenty Of Good Psychology Research That Shows That People Are Not Able To Accurately Predict How They Would Behave In The Future. So Asking Them, 'would You Buy My Product If It Had These Three Features?' Or 'how Would You React If We Changed Our Product This Way?' Is A Waste Of Time. They Don't Know.

The Lean Startup Has Evolved Into A Movement That Is Having A Significant Impact On How Companies Are Built, Funded And Scaled.

We Need To Reengineer Companies To Focus On Figuring Out Who The Customer Is, What's The Market And What Kind Of Product You Should Build.