If You Defer Investing Your Time And

The Only Useful Information About The Market Will Be What I Create Through Expeditions Into The Market, Through Testing And Probing, Trial And Error, By Selling Real Products To Real People Who Pay Real Money.

If You Defer Investing Your Time And Energy Until You See That You Need To, Chances Are It Will Already Be Too Late.

Government Mandates, Incidentally, Are Likely To Distort Rather Than Solve The Problem Of Finding A Market. I Would, Therefore, Force My Organization To Live By Its Wits Rather Than To Rely On Capricious Subsidies Or Non-economic-based Regulation To Fuel My Business.

One Of The Factors That Make Great Companies So Great Is That They Have Processes That Allow Them To Solve Difficult Problems Again And Again. These Processes Have Developed Over Time As Teams Have Successfully Wrestled With A Certain Type Of Challenge. Eventually, People Begin To Say, "this Is Just How We Do Something Around Here." The Problem Develops When That Team Then Has To Solve A Very Different Set Of Challenges. The Processes That Are Such Strengths Can Be Crushing Liabilities.

I've Concluded That Getting The Categories Right Is An Absolutely Crucial Step To Building Useful Management Theory, And Unfortunately Too Few Writers Do This. You've Got To Engage In Serious Scholarship, And Then Figure Out How To Write It In A Way That Lots Of People Can Understand.