I've Concluded That Getting The Categories Right Is An Absolutely Crucial Step To Building Useful Management Theory, And Unfortunately Too Few Writers Do This. You've Got To Engage In Serious Scholarship, And Then Figure Out How To Write It In A Way That Lots Of People Can Understand.

-Clayton Christensen

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I've Concluded That Getting The Categories Right

Clayton Christensen

I've Concluded That Getting The Categories Right Is An Absolutely Crucial Step To Building Useful Management Theory, And Unfortunately Too Few Writers Do This. You've Got To Engage In Serious Scholarship, And Then Figure Out How To Write It In A Way That Lots Of People Can Understand.

Topic

Writing

People

Way

When Product Performance Outstrips The Ability Of Customers To Use That Performance In An Industry, The Competitive Game Changes. Under Those Circumstances You Have To Decouple Components Businesses From Assembly Businesses.

Games

Use

Assembly