Every Ad Is An Investment In The

The Majority Of Business Men Are Not Capable Of An Original Thought, Simply Because They Cannot Escape The Tyranny Of Reason.

At 60 Miles An Hour The Loudest Noise In This Rolls-royce Comes From The Electric Clock.

The Consumer Isn't A Moron; She Is Your Wife.

Madison Avenue Is Full Of Masochists Who Unconsciously Provoke Rejection By Their Clients. I Know Brilliant Men Who Have Lost Every Account They Have Ever Handled.

Unless Your Campaign Has A Big Idea, It Will Pass Like A Ship In The Night.