At 60 Miles An Hour The Loudest

The More Informative Your Advertising, The More Persuasive It Will Be.

In Most Agencies, Account Executives Outnumber The Copywriters Two To One. If You Were A Dairy Farmer, Would You Employ Twice As Many Milkers As You Had Cows?

Every Ad Is An Investment In The Long-term Image Of A Brand.

On The Average, Five Times As Many People Read The Headlines As Read The Body Copy.

Repeat Your Winners. If You Are Lucky Enough To Write A Good Advertisement, Repeat It Until It Stops Selling. Scores Of Good Advertisements Have Been Discarded Before They Lost Their Potency.