Repeat Your Winners. If You Are Lucky

Develop Your Eccentricities While You Are Young. That Way, When You Get Old, People Won't Think You're Going Gaga.

Play To Win, But Enjoy The Fun.

It Is Flagrantly Dishonest For An Advertising Agent To Urge Consumers To Buy A Product Which He Would Not Allow His Own Wife To Buy.

H. L. Mencken Once Said That Nobody Ever Went Broke Underestimating The Taste Of The American Public. That Is Not True. I Have Come To Believe That It Pays To Make All Your Layouts Project A Feeling Of Good Taste, Provided That You Do It Unobtrusively. An Ugly Layout Suggests An Ugly Product. There Are Very Few Products Which Do Not Benefit From Being Given A First Class Ticket Through Life.

Great Hospitals Do Two Things. They Look After Patients, And They Teach Young Doctors. We Look After Clients, And We Teach Young Advertising People.