The Consumer Isn't A Moron; She Is

Develop Your Eccentricities While You Are Young. That Way, When You Get Old, People Won't Think You're Going Gaga.

If You Can’t Be Brilliant, At Least Be Memorable

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad

The General Advertisers And Their Agencies Know Almost Nothing For Sure, Because They Cannot Measure The Results Of Their Advertising. They Worship At The Altar Of Creativity, Which Really Means 'originality': The Most Dangerous Word In The Lexicon Of Advertising

You Will Never Win Fame And Fortune Unless You Invent Big Ideas.