Entrepreneurs Have No Memories. They Take On

Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.

Effective Visions Are Lived In Details, Not Broad Strokes.

But There's No Substitute For Getting Smarter Faster. And The Way You Get Smarter Is To Screw Around Vigorously. Try Stuff. See What Works. See What Fails Miserably. Learn. Rinse. Repeat.

Organizations Exist To Serve. Period. Leaders Live To Serve. Period.

Passion. The Life Of An Entrepreneur Is Occasionally Exhilarating, And Almost Always Exhausting. Only Unbridled Passion For The Concept Is Likely To See You Through The 17-hour Days (month After Month) And The Painful Mistakes That Are Part And Parcel Of The Start-up Process.