Don't Confuse Good Taste With The Absence

Those Who Are Going To Be In Business Tomorrow Are Those Who Understand That The Future, As Always, Belongs To The Brave.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.