Before You Can Have A Share Of

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.