I Have Learned That It Is Far

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

Friction Makes Sparks And Sparks Start Creative Conflagrations.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.

A Good Basic Selling Idea, Involvement And Relevancy, Of Course, Are As Important As Ever, But In The Advertising Din Of Today, Unless You Make Yourself Noticed And Believed, You Ain't Got Nothin'.