Don't Tell People How Good You Make

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Plan The Sale When You Plan The Ad

I Regard A Great Ad As The Most Beautiful Thing In The World.

Products Are Made In The Factory, But Brands Are Created In The Mind.