You Will Not Understand Your Part Within

The Connection Economy Rewards The Leader, The Initiator, And The Rebel.

Rather Than Simply Interrupting A Television Show With A Commercial Or Barging Into The Consumer’s Life With An Unannounced Phone Call Or Letter, Tomorrow’s Marketer Will First Try To Gain The Consumer’s Consent To Participate In The Selling Process.

Do Not Place The Words Of Anyone Above The Feelings Of Your Own Being. You Can Learn Much From Others, But The Deepest Knowledge Must Come From Within Yourself.

If You'd Rather Be A Chooser, Enter A Market Or A Transaction Where You Have Something To Trade, Something Of Value, Something To Offer That's Difficult To Get Everywhere Else. If All You Have Is The Desire To Get Picked, That's Not Sufficient.

Remarkable Marketing Is The Art Of Building Things Worth Noticing Right Into Your Product Or Service. Not Slapping On Marketing As A Last-minute Add-on, But Understanding That If Your Offering Itself Isn’t Remarkable, It’s Invisible.