You May Hate Gravity, But Gravity Doesn't

You Can Invest To Create The New Growth Business While The Core Business Is Still Growing, Because New Business Units Don't Need To Get Big Fast. But When The Core Business Stops Growing, Investing To Create New Growth Businesses Becomes Impossible.

We Are All Trained To Be Data Driven People, But No Hard Data Exist About The Future. Therefore, The Only Way To Look Into The Future With Any Degree Of Accuracy Is To Use Theory, Statements Of What Causes What And Why. If Executives Have The Right Theories In Their Heads, They Can Very Quickly Interpret Market Developments. They Can Identify What Matters And Why, And Act Accordingly. So We Suggest Decision-makers Should Start By Gaining A Deep Understanding Of The Relevant Collection Of Theories, And Then Be Alert For Signals That Indicate Certain Types Of Developments.

Think About The Metric By Which Your Life Will Be Judged, And Make A Resolution To Live Every Day So That In The End, Your Life Will Be Judged A Success.

Another Thing I've Observed Is How Critical The Role Of The Ceo Is When A Technology Truly Is Disruptive. In Looking Back On Companies That Have Successfully Launched Independent Disruptive Business Units, The Ceo Always Had A Foot In Both Camps. Never Have They Succeeded When They Spin Something Off In Order To Get It Off The Ceo's Agenda. The Ceos That Did This Had Extraordinary Personal Self-confidence, And Almost Always They Were The Founders Of The Companies.

If You Just Look At The Data, You Are Led To Believe That Things Are Getting Better, Rather Than Worse. That's Why The Fall Is Really Precipitous, Once You Hit The Ceiling.