You Know, Or Three Kinds Of Ice

We Either Put Out 6 Different Flavors Of Jam Or 24 Different Flavors Of Jam And We Looked At 2 Things. First, In What Case Were People More Likely To Buy A Jar Of Jam?

We Do The Same Thing In Our Own Lives, Embracing Information That Supports What We Already Prefer Or Vindicates Choices We Previously Made.after All, It Feels Better To Justify Our Opinions Rather Than Challenge Them, To Contemplate Only The Pros And Relegate The Cons To The Back Of Our Minds. However, If We Want To Make The Most Of Choice, We Have To Be Willing To Make Ourselves Uncomfortable. The Question Is, If We Are Willing, How Exactly Do We Go About Fortifying Ourselves Against These Biases?

About 60% Of The People Stopped When We Had 24 Jams On Display And Then At The Times When We Had 6 Different Flavors Of Jam Out On Display Only 40% Of The People Actually Stopped, So More People Were Clearly Attracted To The Larger Varieties Of Options, But Then When It Came Down To Buying, So The Second Thing We Looked At Is In What Case Were People More Likely To Buy A Jar Of Jam. What We Found Was That Of The People Who Stopped When There Were 24 Different Flavors Of Jam Out On Display Only 3% Of Them Actually Bought A Jar Of Jam Whereas Of The People Who Stopped When There Were 6 Different Flavors Of Jam 30% Of Them Actually Bought A Jar Of Jam.

I've Done A Number Of Studies With Speed Dating And Match.com And What's Interesting Is That You Know We Still Walk Into A Speed Dating Event, You Know, Thinking About What It Is We're Looking For In A Mate And So You Ask People, Like Women Will Say "i'm Looking For Somebody Who Is Really Kind And Sincere And Smart And Funny."

We Make Choices And Are In Turn Made By Them.