What We Found Was That Of The

What We Found Was That Of The People Who Stopped When There Were 24 Different Flavors Of Jam Out On Display Only 3% Of Them Actually Bought A Jar Of Jam Whereas Of The People Who Stopped When There Were 6 Different Flavors Of Jam 30% Of Them Actually Bought A Jar Of Jam.

People Will Make Worse Financial Decisions For Them If They're Choosing From A Lot Of Options Than If They're Choosing From A Few Options. If They Have More Options They're More Likely To Avoid Stocks And Put All Their Money In Money Market Accounts, Which Doesn't Even Grow At The Rate Of Inflation.

Once The Jazz Musician Learns All The Fundamentals They Can Keep Track Of A Lot Of Choices In An Instant.

The Expansion Of Choice Has Become An Explosion Of Choice.

If You Have The Feeling Of Choice, If You Feel Free, You Will Be Better Off. And When I Say Better Off I Mean That If People Feel They Have Control Over Their Lives, They Call In For Fewer Sick Days From Work. They Have A Lesser Probability Of Having A Heart Attack Or Stroke. They Live Longer. They're Happier.