What Evidence Would You Need To See

The Object Isn't To Be Perfect. The Goal Isn't To Hold Back Until You've Created Something Beyond Reproach. I Believe The Opposite Is True. Our Birthright Is To Fail And To Fail Often, But To Fail In Search Of Something Bigger Than We Can Imagine. To Do Anything Else Is To Waste It All.

Perhaps Marketing Is About To Transition To A New Kind Of Profession, One That Requires Insight, Dedication And Smarts.

The Status Quo Is Persistent And Resistant. It Exists Because Everyone Wants It To. Everyone Believes That What They've Got Is Probably Better Than The Risk And Fear That Come With Change.

You Don't Need A New Plan For Next Year. You Need A Commitment.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!