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If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!
-Seth Godin
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If You Wait Until There Is Another
Seth Godin
If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!
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Success
Waiting
Marketing
More From Seth Godin
In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.
Believe
People
Choices
That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.
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People
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Many Things That Are True Are True Because You Believe Them.
Believe
You Don't Have To Settle For The Status Quo, For Being Good Enough, For Getting By, For Working All Night.
Night
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Do You Believe In What You Do? Every Day? It Turns Out That Belief Happens To Be A Brilliant Strategy.
Believe
Belief
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