We're Not Aware Of Changing Our Minds

Banks Are Run By Executives, And Executives Protect Themselves, And That Does Not Always Mean That Banks Are Going To Behave Rationally.

A Reliable Way To Make People Believe In Falsehoods Is Frequent Repetition, Because Familiarity Is Not Easily Distinguished From Truth. Authoritarian Institutions And Marketers Have Always Known This Fact.

An Investment Said To Have An 80% Chance Of Success Sounds Far More Attractive Than One With A 20% Chance Of Failure. The Mind Can't Easily Recognize That They Are The Same.

You Know, The Standard State For People Is 'mildly Pleasant.' Negative Emotions Are Quite Rare, And Extremely Positive Emotions Are Rare. But People Are Mildly Pleased Most Of The Time, They're Mildly Tired A Lot Of The Time, And They Wish They Were Somewhere Else A Substantial Part Of The Time - But Mostly They're Mildly Pleased.

The Effort Invested In 'getting It Right' Should Be Commensurate With The Importance Of The Decision.