This Is One Of The Most Important

Reading Is Good, Action Is Better.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

The Hardest Part Is The Grueling Work Of Constantly Being Wrong.

In A Startup, Both The Problem And Solution Are Unknown.

Entrepreneurs Always Pitch Their Idea As 'the X Of Y,' So This Is Going To Be 'the Microsoft Of Food.' And Yet Disruptive Innovations Usually Don't Have That Character. Most Of The Time, If Something Seems Like A Good Idea, It Probably Isn't.