Think About The Metric By Which Your

Lets Take The Best Of Our Ideas From Global Drucker Forum, And The Best Of Our Language, And Then Focus And Clarify.

The Mistake Managers Often Make Is Defining Their Industry Too Narrowly. Digital's Market Share In The Minicomputer Market Stayed Very Robust Even As It Fell Off The Cliff. Disruption Seems To Come Out Of Nowhere, But If You Know What To Look For, You Can Spot Important Developments Well Before The Market Does.

The Only Useful Information About The Market Will Be What I Create Through Expeditions Into The Market, Through Testing And Probing, Trial And Error, By Selling Real Products To Real People Who Pay Real Money.

I've Concluded That Getting The Categories Right Is An Absolutely Crucial Step To Building Useful Management Theory, And Unfortunately Too Few Writers Do This. You've Got To Engage In Serious Scholarship, And Then Figure Out How To Write It In A Way That Lots Of People Can Understand.

When The Functionality Of A Product Or Service Overshoots What Customers Can Use, It Changes The Way Companies Have To Compete. When The Product Isn't Yet Good Enough, The Way You Compete Is By Making Better Products. In Order To Make Better Products, The Architecture Of The Product Has To Be Interdependent And Proprietary In Character.