There's No Such Thing As 'hard Sell'

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.