The World Economy Is Not Yet A

The Really Important Things Are Said Over Cocktails And Are Never Done.

As To The Idea That Advertising Motivates People, Remember The Edsel.

Management Is Not Being Brilliant. Management Is Being Conscientious.

The Fundamental Reality For Every Worker, From Sweeper To Executive Vice-president, Is The Eight Hours Or So That He Spends On The Job. In Our Society Of Organizations, It Is The Job Through Which The Great Majority Has Access To Achievement, To Fulfillment, And To Community.

Managing Innovation Will Increasingly Become A Challenge To Management, And Especially To Top Management, And A Touchstone Of Its Competence.