The Really Important Things Are Said Over

There Is No Reason To Believe That The People Who Staff The Managerial And Professional Positions In Our Service Institutions Are Any Less Qualified, Any Less Competent Or Honest, Or Any Less Hard-working Than The Men Who Manage Businesses. Conversely, There Is No Reason To Believe That Business Managers, Put In Control Of Service Institutions, Would Do Better Than The 'bureaucrats'. Indeed, We Know That They Immediately Become Bureaucrats Themselves.

Marketing Is The Distinguishing, Unique Function Of The Business.

What You Have To Do And The Way You Have To Do It Is Incredibly Simple. Whether You Are Willing To Do It Is Another Matter.

All Great Change In Business Has Come From Outside The Firm, Not From Inside.

Business Exists To Supply Goods And Services To Customers And Economic Surplus To Society, Rather Than To Supply Jobs To Workers And Managers Or Even Dividends To Shareholders.