Marketing Is The Distinguishing, Unique Function Of

A Manager Is Responsible For The Application And Performance Of Knowledge.

Results Are Obtained By Exploiting Opportunities, Not By Solving Problems.

Do Not Measure Your Life By Your Goals But What You Are Doing To Achieve Them.

Teaching Is The Only Major Occupation Of Man For Which We Have Not Yet Developed Tools That Make An Average Person Capable Of Competence And Performance. In Teaching We Rely On The 'naturals,' The Ones Who Somehow Know How To Teach.

An Effective Executive Builds On Strengths - Their Own Strengths, The Strengths Of Superiors, Colleagues, Subordinates, And On The Strength Of The Situation.