The Rules Of The Game Must Be

The Word Adventure Has Gotten Overused. For Me, When Everything Goes Wrong - That's When Adventure Starts

How You Climb A Mountain Is More Important Than Reaching The Top

When I Die And Go To Hell, The Devil Is Going To Make Me The Marketing Director For A Cola Company. I’ll Be In Charge Of Trying To Sell A Product That No One Needs, Is Identical To Its Competition, And Can’t Be Sold On Its Merits. I’d Be Competing Head-on In The Cola Wars, On Price, Distribution, Advertising, And Promotion, Which Would Indeed Be Hell For Me. Remember, I’m The Kid Who Couldn’t Play Competitive Games. I’d Much Rather Design And Sell Products So Good And Unique That They Have No Competition.

No Young Kid Growing Up Dreams Of Someday Becoming A Businessman. He Wants To Be A Fireman, A Sponsored Athlete Or A Forest Ranger The Lee Iacoccas, Donald Trumps, And Jack Welchs Of The Business World Are Heroes To No One Except Other Businessmen With Similar Values.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.