No Young Kid Growing Up Dreams Of

The Most Important Thing Is To Get The Fish In Quickly And Leave It In The Water. Forget The Hero Pose.

The Goal Of Climbing Big, Dangerous Mountains Should Be To Attain Some Sort Of Spiritual And Personal Growth, But This Won't Happen If You Compromise Away The Entire Process.

I Believe The Accepted Model Of Capitalism That Demands Endless Growth Deserves The Blame For The Destruction Of Nature, And It Should Be Displaced. Failing That, I Try To Work With Those Companies And Help Them Change The Way They Think About Our Resources.

We Grow By Letting The Customer Tell Us. So When The Customer Tells Us That They're Frustrated, That They Just Got Their Catalogue And We're Already Out Of A Product They Wanted, Then It Tells Me That We're Not Making Enough. We Let The Customer Tell Us Instead Of Creating An Artificial Demand For Our Products. Any Time You're Making Products That People Don't Need, You're At The Mercy Of The Economy, You're At The Mercy Of Whatever Is Going On. So We Tried To Avoid That Situation.

Going Back To A Simpler Life Is Not A Step Backwards.