The Most Important Thing Is To Get

You Climb To The Summit And There Is Nothing There.

...it's The Same With Business. If You Focus On The Goal And Not The Process, You Inevitably Compromise. Businessmen Who Focus On Profits Wind Up In The Hole. For Me, Profit Is What Happens When You Do Everything Else Right.

While Our Managers Debated What Steps To Take To Address The Sales And Cash-flow Crisis, I Began To Lead Week-long Employee Seminars In What We Called Philosophies. We'd Take A Busload At A Time To Places Like Yosemite Or The Marin Headlands Above San Francisco, Camp Out, And Gather Under The Trees To Talk. The Goal Was To Teach Every Employee In The Company Our Business And Environmental Ethics And Values.

The Word Adventure Has Gotten Overused. For Me, When Everything Goes Wrong - That's When Adventure Starts

It's Not An Adventure Until Something Goes Wrong.