The More You Know, The Less You

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.

Mainly, My Job Is To Be On The Outside And Bring Ideas Into The Company And Forge Change. Most People Hate Change—it’s Threatening. I Thrive On It.

You Have To Remember This Was The '60s, When Climbing Was Dangerous And Sex Was Safe.

The Most Important Thing Is To Get The Fish In Quickly And Leave It In The Water. Forget The Hero Pose.

Real Adventure Is Defined Best As A Journey From Which You May Not Come Back Alive, And Certainly Not As The Same Person.