The Intellectual Architecture Means Focusing On Doing

You Start Losing A Client The Moment You Get It.

The Intellectual Architecture Means Focusing On Doing Great Work Instead Of Focusing On Agency Politics.

It's Hard To Build A Brand, Competitively, And Tell People What You Do As Well.

The Team Architecture Means Setting Up An Organization That Helps People Produce That Great Work In Teams.

It's Very Fascinating, It's Very Addictive, And It's Incredibly Challenging. You're Never Satisfied. It's Kind Of Like Advertising. You're Never Satisfied