The Innovations Are Far More Important Because

Questions Are Places In Your Mind Where Answers Fit. If You Haven't Asked The Question, The Answer Has Nowhere To Go. It Hits Your Mind And Bounces Right Off. You Have To Ask The Question - You Have To Want To Know - In Order To Open Up The Space For The Answer To Fit.

By The Time It Becomes Obvious That A Technology Will Have Truly Disruptive Impact, It Is Often Too Late To Take Action. This Is One Reason Why We Are Such Advocates Of Using Theory To Try To Analyze Industry Change. Conclusive Evidence That Proves That A Company Needs To Take Action Almost Never Exists. In Fact, The Data Can Fool Management, Lulling Them Into A False Sense Of Security.

To Prop Up The Stock Price, Managers Have To Turn Down The Screws On Everybody. That Forces Them To Cancel All The Projects That Would Lead To Future Growth In Order To Drop Money To The Bottom Line. This Is Hp's Dilemma Today. Once A Company's Growth Has Stopped, The Game As We Have Known It Is Over. It's A Scary Thing.

It's Like In Biological Evolution: The Population Will Evolve, Even Though Individuals Can't. The Same Thing Happens In The Corporate World: The Population Of Business Units Within Corporations Evolves, Even Though Individual Business Units Can't. That's Because The Capabilities Of Business Units Reside In Their Processes And Their Values, And By Their Very Nature, Processes And Values Are Inflexible And Meant Not To Change.

Disruption Is, At Its Core, A Really Powerful Idea, But Everyone Hijacks The Idea To Do Whatever They Want Now.