The Best Designers In The World All

As A Genre, Videogames Take Our Minds On Journeys, And We Can Control And Experience Them Much More Interactively Than Passively - Especially When They Are Well-designed.

Design Is About Crafting An Experience That Is Unfamiliar Enough To Feel Novel, Yet Familiar Enough To Instill Confidence.

Technological Advances Have Always Been Driven More By A Mind-set Of 'i Can' Than 'i Should' Technologists Love To Cram Maximum Functionality Into Their Products. That's 'i Can' Thinking, Which Is Driven By Peer Competition And Market Forces But This Approach Ignores The Far More Important Question Of How The Consumer Will Actually Use The Device Focus On What We Should Be Doing, Not Just What We Can.

Things That I Can Do Myself, I Either Do By Myself, Or Teach A Willing Undergraduate Who Doesn't Know How To Do Those Things By Doing It For Me. Things That I Can't Do Myself, My Graduate Students Should Be Doing.

The Best Designers In The World All Squint When They Look At Something. They Squint To See The Forest From The Trees - To Find The Right Balance. Squint At The World. You Will See More, By Seeing Less.