Surprise And Delight And Connection Are Remarkable.

Ideas Don't Get Smaller When They're Shared, They Get Bigger.

As Long As You Want To Please Everyone, You Won't Please Anyone.

Are You Doing Work Worth Doing, Or Are You Just Doing Your Job?

Our Job As Marketers And Leaders, Is To Create Vibrant Pockets, Not To Hunt For Mass.

The Reason Business Writing Is Horrible Is That People Are Afraid. Afraid To Say What They Mean, Because They Might Be Criticized For It. Afraid To Be Misunderstood, To Be Accused Of Saying What They Didn't Mean, Because They Might Be Criticized For It.