Our Job As Marketers And Leaders, Is

The Next Thing You Do Today Will Be The Most Important Thing On Your Agenda, Because, After All, You're Doing It Next. Well, Perhaps It Will Be The Most Urgent Thing. Or The Easiest. In Fact, The Most Important Thing Probably Isn't Even On Your Agenda.

Action Or Inaction Are Both Forms Of Leadership And Standard Setting.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

You Can't Lose. Go, Go, Go!