Since Most Corporate Competitors Have The Same

Consumers Around The World Are More Aware Of The Multiple Global Crises We Face Than Ever Before, Thanks To Information Found On The Internet.

What Is Sure Is That Technological Change Is Accelerating In All Directions And, Like Children Playing In A Fountain, Consumers Are Reveling In The Experience.

What Today's Business Reality Makes Clear Is That Brands Cannot Survive In A Society That Is Failing Economically, Socially, Ethically, And Morally.

With The Never-ending Stream Of New Social Technologies, Apps And Platforms Rolling Out Every Day, Its Easy To Get Lost In The Minutiae Of Social Media. Yet For There To Be Effective Change, Especially Within Large, Top-down, Hierarchical Institutions, A Company Must Have An Over-arching Understanding Of The New Role It Has To Play.

The Most Potentially Transformative Impact Of Social Media Is Its Ability To Encourage Brands To Marry Profit And Purpose. The Reason Brands Participate Is That Such Outreach Earns Those Companies Social Currency Enabling Them To Start Or Participate In Conversations That Connect Them To Consumers In Meaningful Ways.