What Today's Business Reality Makes Clear Is

There Are Many Individuals, Companies And Even Countries Operating In What I Call A 'me First' Mentality, Which Is Effectively A Purely Competitive Approach To Life, Treating The Planet As If It Has Infinite Resources And Pitting One Country Against Another For Supremacy.

Brands Must Be Very Specific In Their Choice Of Social Media Platforms Through Which To Communicate Their Csr Or Cause Messaging.

Companies, To Date, Have Often Used The Excuse That They Are Only Beholden To Their Shareholders, But We Need Shareholders To Think Of Themselves As Stakeholders In The Well Being Of Society As Well.

Define What Your Brand Stands For, Its Core Values And Tone Of Voice, And Then Communicate Consistently In Those Terms.

A World In Which Government Is Burdened By Historic Debt, Philanthropy Has Limited Resources, And The Private Sector Is Only Interested In Its Own Personal Gain Is Simply Unsustainable.