Simplicity Is Not The Absence Of Clutter.

But One Of The Things That Really Irritates Me In Products Is When I'm Aware Of Designers Wagging Their Tails In My Face.

The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.

If Something Is Going To Be Better, It Is New, And If It's New You Are Confronting Problems And Challenges You Don't Have References For.

When You're Trying To Solve A Problem On A New Product Type, You Become Completely Focused On Problems That Seem A Number Of Steps Removed From The Main Product. That Problem Solving Can Appear A Little Abstract, And It Is Easy To Lose Sight Of The Product.

The Most Important Thing Is That You Actually Care, That You Do Something To The Very Best Of Your Ability