But One Of The Things That Really

It's Very Easy To Be Different, But Very Difficult To Be Better.

As Consumers We Are Incredibly Discerning, We Sense Where Has Been Great Care In The Design, And When There Is Cynicism And Greed.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

Really Great Design Is Hard. Good Is The Enemy Of Great. Competent Design Is Not Too Much Of A Stretch. But If You Are Trying To Do Something New, You Have Challenges On So Many Axes.