Profit In Business Comes From Repeat Customers,

Choice Of Aim Is Clearly A Matter Of Clarification Of Values, Especially On The Choice Between Possible Options.

Quality Begins With The Intent, Which Is Fixed By Management.

You Can Not Plan To Make A Discovery. You Do Not Plan Innovation.

Any Two People Have Different Ideas Of What Is Important.

Does The Customer Invent New Product Or Service? The Customer Generates Nothing. No Customer Asked For Electric Lights. There Was Gas And Gas Mantles, Which Gave Good Light.