One Way To Sell A Consumer Something

As Long As You Want To Please Everyone, You Won't Please Anyone.

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

A Brilliant Author Or Businesswoman Or Senator Or Software Engineer Is Brilliant Only In Tiny Bursts. The Rest Of The Time, They’re Doing Work That Most Any Trained Person Could Do.

More And More People Now Have Jobs That Require Them To Confront The Risk Of Appearing Stupid On A Regular Basis.

The Goal In Blogging/ Business/ Inspiring Non-fiction Is To Share A Truth, Or At Least A Truth As The Writer Sees It. To Not Just Share It, But To Spread It And To Cause Change To Happen. You Can Do That In At Least Three Ways: With Research (your Own Or Reporting On Others), By Building And Describing Conceptual Structures, Or With Stories That Resonate.